TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and